The first women-only hotel in Spain has opened in Mallorca. Located near Porto Cristo, the property, which boast 39 rooms and four-star service, is described in the marketing brochure as “a new space for women who are looking to disconnect from the stress of daily life.”
With a well-stocked spa for relaxation, a roof terrace bar and restaurant and it’s own library, the Som Dona is dedicated to welcoming women into a peaceful and stress-free stay.
As expected, there is an element of ‘health spa’ about the place, with a strong focus on wellness, sustainable living, locally sourced produce and something they describe as ‘flexitarian gastronomy’. Massages and spa treatments are also part of the experience.
The women only policy must be strictly adhered to, although the hotel welcomes female couples. Men are not allowed in any part of the property, and any over-night liaisons with members of the opposite sex, are frowned upon.
Although Spain is known for it’s liberal attitude to tourism, it’s interesting that this is the first place a women only hotel has been established. In countries such as Saudi Arabia, where the segregation of the sexes is a daily requirement, no female only hotel has been established.
However, in Dubai, women-only spaces are very commonplace.
Perhaps modelling itself on the Middle Eastern Hamman concept – a spa space for women only – Som Dona has take at least some influence from the famous Chiva Som in Thailand and Dubai Ladies Club in the United Arab Emirates.
President of Som Dona, Joan Enric Capella, says that studies carried out by the hotel group shows a strong demand for female-only hotel spaces.
Another vital statistic shows that the number of women travelling alone globally, has increased annually over the past decade, and that demographic shows no sign of shrinking. A British Airways study which looked at trends and preferences of over 9,000 women across France, China, India, Brazin and Italy, showed that more than half of all female travellers had taken at least one holiday alone, and were planning more solo trips in the future.
The hotel does employ men, because as a business, it must comply with Spain’s anti discrimination laws. However, female staff recruited are wherever possible, and hiring women is prioritised.
“One of our objectives is also to give a certain visibility to women doing traditionally masculine jobs,” Capellá told Lonely Planet,” explained Capella.
In terms of décor, Som Dona is remarkably contemporary, with clean lines, ergonomic styling and flashes of pinks and reds infiltrating the minimalist interiors. The property is one of seven hotels in Spain, that are under the Som brand.