Hospitality giants, Mercure, are set to open a new property in West Bromwich in the next three months.
The hospitality management brand, which is a global concern, has an astonishing 740 properties worldwide, 573 of which are in Europe.
Mercure Hotels are known for their contemporary décor and stylistic nod to the locations that they are situated in.
Their philosophy is rooted in offering good value but high-end comfort for travelers, whether it be in one of their many global resorts, or short-stay traveler properties.
The brand profile states: “Whether by the sea, in the city or up in the mountains, each stay at a Mercure hotel is a new experience. Rooted in its surroundings, every hotel has its unique personality that is enhanced by its enthusiastic hoteliers, always offering a warm welcome and excellent knowledge. Come and discover our different hotels, in harmony with people and places.”
Accor, which is also part of the Mercure umbrella, offers frequent travelers significant perks as part of their loyalty programme.
The property planned for the Birmingham Road location, will be called The Mercure Birmingham West Hotel. It will be managed by Mercure, but the property is owned by Proark – a Danish Real Estate company.
Proark’s chairman, added: “We have collaborated closely with Accor since signing this hotel and are very satisfied with the continued work being done to re-launch it.
“The hotel has the Mercure service and features guests expect and it will also offer local touches specific to Birmingham, which we are confident will be well received by business and leisure travelers.”
Aimed at the mid-level market, the property’s accommodation is perfect for business and short-stay travelers in the Midlands region.
Senior vice president of managed hotels for Accor, Jean March Vendioux, described the property as offering a high level of service and great value for money. He said: “We are delighted to be partnering with Proark on this new hotel in Birmingham and are proud to brand it as a Mercure.”
He added that the quality hospitality experience would be the main selling point of the property. “Guests can already expect an incredibly high level of quality and personalised service, as they would receive in any Mercure, and this will be elevated by the look and feel of a hotel rooted in its local Birmingham community once the refurbishment is complete later this year.”