Making sure your property stands out among the other options out there, is more important now than ever before. In our last blog, we reported that the RevPAR for regional hotels in the UK has fallen by 2.8% this year. That means the struggle to maintain relations with repeat guests and attracting new ones to your property, has never been more challenging. Read on for our top ten tips on getting your property noticed.
Hotel virtual tours
Make sure you have a virtual tour of your hotel on your website. The quality of images could easily be the difference between bookings rising and falling. One of the first things people do when they visit a hotel website is to click on images of the rooms and facilities. But, you can take that up a notch by using three-dimensional images or video footage. Whatever you decide to opt for – make sure it provides a clear and good quality representation of your hotel facilities
Provide a local events calendar
This is a simple facility to add to your hotel website. Yet, it will help draw more visitors to your portal, it will get your known among local events companies (who will send you news of their events) and it will boost your SEO value too. An event calendar means your website will come up in searches when tourists investigate activities available in the area. Not only will you be assisting them with advice, but you’ll be showing off your acco0modation at the same time. A search for an event is often proceeded by a search for accommodation. It’s a win-win.
Ask your guests to review their stay on Trip Advisor
Whether it’s incentive-based or simply requested through an automated email newsletter, encouraging guests to review your services on huge platforms such a Trip Advisor, can only help boost your online profile. Offer each guest a free drink in the bar or a discount voucher for the spa if they take the time to register and review on the travel advice site.
Use a CRM to retarget customers
If you implement an efficient CRM as part of your marketing management strategy, contacting past guests and reminding them of new offers, and running adverts that retarget them once they visit your website. A good CRM will contain details of their past preferences. If you had guests that made use of your spa, for example, send the details of discounts available.
Offer group rate packages
Make sure you offer special deals on group rates and events. That way, coach parties, and trip organisers will favour your property when it appears in their searches. You can go a step further and create special discounted menus and beverage packages. Reach out to local businesses and let them know about your discounts. More often than not, they would prefer a steady partner with a good rate for their events, than to have to shop around. Weddings are another group booking your property should be catering to. A current trend for ‘intimate weddings’ where only 20 to 30 guests attend, is emerging. Cornering this market would be a sensible option for any hotel property.
Make use of the local business directories
As part of your SEO strategy, this is an essential element in building a strong, online presence. Business directory links improve your ranking in the search engines. They also provide review opportunities for potential guests to read. But don’t only rely on the free ads. Invest a bit of budget into premium listings. This will help raise your property’s profile online.
Communicate via social media
Guests like to interact. Be active on all the main social media platforms and get conversations going. Be creative with the content you share. Be authentic and personal. Posting generic hotel room pictures aren’t going to get you many brownie points. But, introducing your staff, showing fans the day to day challenges of running a hotel, presenting them with the human side and the personality of your property, is all good for dialogue. And when you receive comments, answer them. Make a point of communicating with your followers.
Work with your local community
Develop relationships with local companies. Partnering with institutions, tourist attractions and the like creates a symbiotic relationship. You can provide guests with information on their offers and prices. Equally, they can feature your property on their websites as a recommended place to stay.